NHRC 2026 • Layup whitepaper

The Learning කඩේ

What 45 kg of මඤ්ඤොක්කා taught us about engaging Sri Lankan workforces.

Award winnerMost Innovative StallNHRC 2026 • Service Providers category
Kandyan-style mural of a man in traditional dress working on a laptop with a headset, between lotus flowers and trees
0KG
of මඤ්ඤොක්කා handed out in two days
0+
crossword entries dropped at the booth
0DAYS
at Monarch Imperial, NHRC 2026
0කඩේ
with everything under one roof
01 • The story

The කඩේ at the back of the hall

For two days at NHRC 2026, the busiest corner of Monarch Imperial wasn't a stage. It was a village කඩේ, built under a pol athu roof at the back of the exhibition hall. By the end of Day 2, it had won the award for the Most Innovative Stall.

We called it The Learning කඩේ. HR leaders queued for a ring toss. People sat on an old wooden bench to play checkers with bottle caps. On Day 2, our whole team turned up in sarongs and national shirts.

None of it was about software. All of it was about the thing every learning team is chasing: getting people to show up, stay a while, and come back.

A team member greeting visitors with folded hands at The Learning කඩේ counter, with packets of manyokka and king coconuts in front and the LED wall village shop behind
The counter, stocked with මඤ්ඤොක්කා
Delegates crowding the booth in front of the LED wall, which shows a Layup badges, rewards and leaderboards screen under the pol athu roof
Queues at the කඩේ
A delegate lining up a throw at the ring toss
Five rings, one shot at the middle bottle
DAY 1 • DOORS OPEN

The කඩේ opens for business

The L-shaped LED wall lit up, and the first tokens went out before the opening session started.

ALL DAY • THE RING TOSS

Queues for a childhood game

Five rings each. Ring any bottle for a packet of මඤ්ඤොක්කා. Ring the dark bottle in the middle for two.
BOTH DAYS • THE CROSSWORD

380+ people found the password

The Great Lankan Crossword දෙක sat on every table, and entries piled up at the කඩේ all day.

DAY 2 • DRESS CODE

Sarongs and national shirts

The team dressed the part, and the කඩේ stopped feeling like a booth. It felt like a place.

CLOSING • THE TALLY

45 kg of මඤ්ඤොක්කා later

Two days, one කඩේ, and 45 kg of fried cassava handed out, one packet at a time.

On stage at NHRC 2026

WinnerThe team in sarongs and national shirts on stage receiving the Most Innovative Stall award
Winner of the Most Innovative Stall award (Service Providers category), collected on Day 2 in sarongs and national shirts.
The Layup team on stage receiving the Strategic e-Learning Partner award at NHRC 2026
Layup on stage as the Strategic e-Learning Partner of NHRC 2026.
02 • Watch

Learning can be a වදේ

Learning can be a වදේ, and our commercial said so out loud. It borrowed the look and sound of 1970s Sinhala cinema: a black-and-white garden duet that ends at a village කඩේ. Only the phones are in colour.

Film poster for Learning is a වදේ: a 1970s-style couple in a garden, one holding a phone showing Layup
Learning is a වදේ45 seconds • Layup commercial • Watch on YouTube

Why it landed

01

Every generation knew the reference

Graduates and senior HR leaders had both grown up with these films, so the joke worked across the whole room.

02

It made fun of the problem

Everyone has sat through training that felt like a වදේ. Admitting it, in song, earned instant trust.

03

The product was the hero, not the pitch

The features appeared inside the story, on the screens in the actors' hands, rather than in a list.

03 • The idea

Nostalgia is a learning strategy

People lean in when learning feels like it was made for them. A plain tea, a power cut or a Big Match does more work than a stock photo ever will.

Kandyan-style mural of two courtiers looking curiously at a smartphone
Old world, new tools: the campaign artwork put modern devices into traditional Kandyan murals.

Familiar lowers resistance

When the setting is one people already know, they spend their attention on the idea, not on working out where they are.

Local says "this is for you"

Sri Lankan words, places and jokes tell people the content wasn't imported as-is. It was built with them in mind.

Shared memory builds belonging

A reference everyone recognises turns a room of strangers into a group. Learning that feels shared is learning people return to.

04 • Play

The Great Lankan Crossword දෙක

The Great Lankan Crossword දෙක

Office life and pop culture, Sri Lankan style. Solve the grid and the blue squares spell out the password, just as they did at the booth.

380+
people entered this
at NHRC 2026
4 acrossTap any square to start.
PASSWORD

ACROSS

    DOWN

      On stage with the Rs. 25,000 cheque for The Great Lankan Crossword winner
      The Great Lankan Crossword දෙක winner takes home Rs. 25,000.

      At the conference, more than 380 people gave up part of their coffee break to argue over Galle Road traffic and lunch packets. Nobody had to be reminded. That is the engagement every learning team wants, and it came from content about their own lives.

      05 • The කඩේ principle

      Why one-stop shops win

      The village කඩේ sells everything you need, knows your name and gives you a reason to linger. Tap each part of the කඩේ to see where it lives in Layup.

      06 • Score your කඩේ

      Score your learning කඩේ

      A කඩේ people want to visit has a few things in common. Switch on every statement that is true for your organisation today.

      0 / 8

      A quiet කඩේ

      The shutters are half down. People only visit when they have to. Start with one place for everything, then give them a reason to stay.

      Fix my කඩේ
      TRAIN • ENGAGE • GROW

      Come to The Learning කඩේ

      Come to The Learning කඩේ

      See how Layup brings your courses, people and results under one roof, built for the way Sri Lankan teams learn.

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